We've been Twittering on our Element Fusion twitter account (@efstatus) for a while now and it's truly become an integral part of our communication. Thanks to all of you who regularly follow and interact with us. If you're not following yet, please join the fun.

This week, we launched a second Twitter account. This one is specifically for LightCMS (@LightCMS). This product has grown and continues to grow so rapidly, we felt like it was time it took on a Twitter-life of its own. Ashley, our dedicated LightCMS consultant, will be contributing to the @LightCMS account, along with others from the Element Fusion team.

So, please follow @LightCMS on Twitter for conversations relating specifically to LightCMS, resellers, design, and whatever else emerges. Feel free to communicate with us if you have any questions, recommendations, suggestions ... etc. We look forward to talking with you on Twitter.

Of course, @efstatus will still be here, bringing you company news, happenings and information about all of our other products. So, following and interacting with both is always a great idea.

Happy Twittering!

Twitter has been all the buzz for a while now, but it just seems to keep getting stronger. Seems like every day another person I know is hopping on Twitter to give it a try. Not only that, but businesses and organizations everywhere are starting to use it. Plus, convergence between Twitter, websites, blogs, Facebook and other social apps just keeps gaining ground.

So, I'm curious. How has Twitter helped you? How has it helped your business or organization? I'd love to hear some real world stories of how Twitter is making a difference and generating real results. Share them with us in the comments.

Personally, one way Twitter has helped me is to enhance my connection with certain media personnel. These are people I would likely be connected to anyway through email or other communication, but with Twitter, the information sharing regarding is instant and automated which has proven very helpful on several occasions.

How about you? Give us some specific examples of how Twitter generates results for you and your business or organization.

A while back we launched our company Twitter feed and we have seen great growth in number of followers. At the same time, the growth of our blog's RSS subscribers has slowed. This got me to thinking, is Twitter the RSS aggregator of the future?

Then I started thinking about myself and the fact that I haven't checked my RSS reader in quite a while, yet I have started following a lot of the same information on Twitter. Hmmm. Maybe I'm not alone?

After all, Twitter is much quicker and, to be honest, most of the people who write content I want to read will tweet about that content anyway and link to the full article. If I see something of interest, I can just click through to read the full article.

The only downside I see is that Twitter is more on the fly and if you miss something, it's not as easy to scroll back and find archived content. But maybe that's a good thing. I mean, there's way too much content out there for any person to consume, so if you're too busy to catch it when the tweet comes through, maybe you should just let it go.

Anyone else have thoughts on the use of Twitter vs. RSS? Leave them in the comments, or I guess you could just tweet about them.

The recent MotrinMoms debate on Twitter got me to thinking (if you are unfamiliar with Twitter, here is a pretty good YouTube video describing the concept in plain English). The main issue was that some of the women at whom the advertisement was directed were actually offended by it. This was not Motrin's intent but the offence was definitely taken.

Advertising Age posted an article yesterday: How Twittering Critics Brought Down Motrin Mom Campaign; Bloggers Ignite Brush Fire Over Weekend, Forcing J&J to Pull Ads, Issue Apology

Okay, so why bring up news that is no longer new (sooo three days ago)?

Because advertising is a two-way conversation these days.

How quickly did Motrin respond?  Did they have any system in place to monitor the chatter and interject themselves into the conversation before it escalated? No, they didn't, and it cost them. Motrin's biggest fault was not being IN the conversation with these moms before posting the ad.

That's why I’m trying to retrain my brain.  I’m trying to fully make the switch from Web 1.0 (Are you ON the web?) to Web 2.0 (Are you IN the web?)

Please help me learn from you.

• What steps have you or your company taken to be IN the web? 
• How do you make sure the conversation is going both ways?
• What tools / procedures do you have in place to help you know what your customers are saying about your and / or your product / service?

Please share with us all.

(And, by the way, if you want to follow me personally on Twitter, I am KermitRocks.  It ain't easy being green.  Element Fusion is on Twitter too:  EFStatus)