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Everything listed under: seo

  • Get to know Vivian Hoang, Internet Marketing Specialist

    Today, we're going to get to know Vivian Hoang. Vivian has worked at Element Fusion for more than two years as an Internet Marketing Specialist. She is responsible for creating and implementing Internet marketing programs that help Element Fusion's clients get real results online. Her expertise in SEO, PPC and other Internet marketing strategies bring great value to the clients she serves.

    I asked Vivian a few questions to help us get to know more about her. Here is a bit of my interview with her.

    Me: How did you get started in the field of Internet marketing?

    Vivian: In college I was involved in several student organizations and I learned to create and optimize websites for these groups and for other personal projects. My major in communication studies also helped give me a background in marketing. I became more involved in Internet marketing after joining the Element Fusion team, where I continue to help businesses with their search optimization and marketing goals.

    Me: Can you tell us a little about what you do in Internet marketing and how it helps businesses?

    Vivian: As an Internet Marketing specialist, I work with businesses to help increase exposure and visibility to their company’s products or services through search engine optimization, advertising, and other resources. By leveraging the Internet and creating effective marketing strategies, businesses can establish themselves in their niche online, and become more visible to their visitors and new customers.

    Me: What do you love most about being an Internet Marketing Specialist for Element Fusion?

    Vivian: I love working with a fun team and great clients. I love being able to work with a diverse range of businesses to help them achieve their Internet marketing goals and increase the reach of their target audience.

    Me: What is your favorite search engine and why?

    Vivian: My favorite search engine is Google, not only because it is the largest in the search world, but also because they provide their users with the most relevant information without all the noise and spam that you find in other search engines.

    Me: Would you recommend Internet marketing as a career choice? What advice do you have for someone who may want to pursue a career in Internet marketing?

    Vivian: Internet Marketing is a fun and fast-growing field, and it’s a great career choice for anyone who loves being challenged and learning new things. Since search algorithms are constantly changing, it's important to stay on top of industry news and trends, and translate that into profitable strategies for clients.

  • Bing buys a big bang

    About the author: Stacey Clermont is an Internet Marketing Specialist at Element Fusion

    We've all seen Bing's commercials, haven't we? The ones about “search overload," a condition we've never heard of, that is tearing our society apart. Bing’s $100 million ad campaign showed us disturbing scenes of how Google’s generalized search results are forcing us to verbalize anything and everything related to the topic at hand. Bing boasts of being the world’s first “decision engine," claiming that it can provide valuable information on shopping, traveling, business, medicine and other more specific interests that Google doesn't address. I have to admit, the claims were intriguing.

    I was amazed by the precision of their attacks. They didn't hold any punches. Screaming people, confusing conversations, and animal sounds all erupting spontaneously in the streets. It was all very alarming and fantastic at the same time. The first time I saw one of their commercials, my mouth hung open. I didn’t know what was happening until the Bing icon came on the screen. “What has search overload done to us?” we were made to wonder. Well, apparently it hasn’t done enough. Bing’s impact on the market thus far has been minimal.

    Bing’s search traffic pretty much just took over its predecessor’s, MSN Live. The 2009 search market is still overwhelmingly favoring Google. Even after Bing launched, Google commanded over 75% of search traffic, according to one study. Bing currently has around 8% of traffic, which is just slightly higher than what MSN Live commanded.

    Admittedly, I was little disappointed with the public response. I was pretty excited about Bing's release, as most SEOs were. As soon as Bing was open for business, I jumped on my computer and tried some random searches to compare it to Google. I liked Bing a lot. I thought it was really easy to use and it did provide up-front data on products, places and people. I also liked the maps app, which has a 3D viewing option. Bing has obviously made a lot of effort to compete in the search engine space.

    But, did I switch over to the decision engine? Nah, I still like Google’s features and it has never steered me wrong. “Search Overload” is just hype that hasn't converted me, and based on recent statistics, I'm thinking it's not really working on others either.

    What do you think about Bing? Let us know in the comments.


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