Since our offices will be closed today for the Memorial Day holiday, I put together this fun post on Friday and scheduled it out. This is for those of you loyal fans who hover over your RSS readers just waiting to read that next Element Fusion post, jam packed with the kind of useless company information you love. You know who you are. This one's for you.
Coke Day comparison
About a year and a half ago (October 2006), when our company blog was just getting started, Ryan made a post about Coke Day. He detailed the number of flats of each soft drink we purchased that day, as well as showing some pictures of this great event.
Last Friday was another Coke Day. I thought it might be fun to compare this month's purchase to the one in 2006 and see what conclusions we can draw. However, in 2006, we didn't have Coke days as often so the purchase each time was actually bigger. Therefore, I will compare the percentage of the total that each soft drink represents. Let's take a look, shall we?
Coke Zero
|
0 %
|
32 % |
Mt. Dew
|
13 %
|
17 % |
Diet Dr. Pepper
|
22 %
|
13 % |
Diet Coke
|
33 %
|
13 % |
| Coke |
4 %
|
10 % |
Sprite / 7-Up
|
3 %
|
5 %
|
Nestea Cool
|
8%
|
4 %
|
Sunkist
|
1 %
|
4 %
|
Root Beer
|
3 %
|
2 %
|
V8
|
8 %
|
0 %
|
Dr. Pepper
|
5 %
|
0 %
|
By beverage, by year
Diet Drinks
|
55 %
|
58 % |
Non-Diet Drinks
|
37 %
|
42 % |
V8
|
8 %
|
0 % |
Same data, but generalized
Thrilling conclusions
- Nobody is interested in drinking healthy things like V8 anymore.
- Coke Zero came out and stole a huge market share from Diet Coke and Diet Dr. Pepper.
- Caffeine intake through Mountain Dew remains a way of life.
- Diet drinks are preferred over non-diet drinks.
- I dress a lot more casually now than I used to (see photos below).
- Our refrigerator is not big enough.
And, of course, more photos

It turns out that standing around watching does not really accomplish anything.

Always the over-achiever, Boeckman goes for six. I did the same thing, but took mine up the stairs.
Posted on
Monday, May 26, 2008
by Tim Wall