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Coke Day: May 2008

Since our offices will be closed today for the Memorial Day holiday, I put together this fun post on Friday and scheduled it out. This is for those of you loyal fans who hover over your RSS readers just waiting to read that next Element Fusion post, jam packed with the kind of useless company information you love. You know who you are. This one's for you.

Coke Day comparison

About a year and a half ago (October 2006), when our company blog was just getting started, Ryan made a post about Coke Day. He detailed the number of flats of each soft drink we purchased that day, as well as showing some pictures of this great event.

Last Friday was another Coke Day. I thought it might be fun to compare this month's purchase to the one in 2006 and see what conclusions we can draw. However, in 2006, we didn't have Coke days as often so the purchase each time was actually bigger. Therefore, I will compare the percentage of the total that each soft drink represents. Let's take a look, shall we?

Beverage  % in 2006  % in 2008 
Coke Zero
0 %
32 %
Mt. Dew
13 %
17 %
Diet Dr. Pepper
22 %
13 %
Diet Coke
33 %
13 %
Coke 4 %
10 %
Sprite / 7-Up
3 %
5 %
Nestea Cool
8%
4 %
Sunkist
1 %
4 %
Root Beer
3 %
2 %
V8
8 %
0 %
Dr. Pepper
5 %
0 %

By beverage, by year

Beverage  % in 2006  % in 2008 
Diet Drinks
55 %
58 %
Non-Diet Drinks
37 %
42 %
V8
8 %
0 %

Same data, but generalized

Thrilling conclusions

  1. Nobody is interested in drinking healthy things like V8 anymore.
  2. Coke Zero came out and stole a huge market share from Diet Coke and Diet Dr. Pepper.
  3. Caffeine intake through Mountain Dew remains a way of life.
  4. Diet drinks are preferred over non-diet drinks.
  5. I dress a lot more casually now than I used to (see photos below).
  6. Our refrigerator is not big enough.

And, of course, more photos


It turns out that standing around watching does not really accomplish anything.


Always the over-achiever, Boeckman goes for six. I did the same thing, but took mine up the stairs.

1 comment (Add your own)

1. Vinoj wrote:
Wow Tim, you actually tabulated this stuff into a spreadsheet??

There's a job in microeconomics for you somewhere. :)

-v

May 27, 2008 @ 9:59 AM

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