This is part two in our series on "Getting results from your website." Other articles in the series include: "part one, the website hub." In this article, we're going to talk about the importance and impact of website design.
Design inspires trust.
First impressions matter. It may be cliche, but that doesn't make it any less true. When you go in for that job interview, taking time to present yourself will pay off. In the same way, presenting your business in the best possible light is well worth the investment.
Your website is one of the first, if not the first, connection points your company or organization will have with those you are trying to reach. I don't think it's overstating to say that your website can make or break your first impression. Just ask yourself — have you ever made decisions about a company based on its website? I know I have. When I do research on the web, the quality of a site's design speaks volumes to me.
Design makes things easy to use
In addition to building trust, quality web design also makes things easy to use. If a visitor can't figure out how to find the information they need on your site, you will lose their interest and likely their business. Professional web designers specialize in blending great looks with ease of use. They know how to present things and make them easy to navigate, quick to load ... etc. This is a special talent that requires more than just an eye for good design. Therefore, it's important to employ the help of an experienced web design team when putting together your website.
Design is critical
Quality web design is critical for a website to get results. When implemented correctly, a good design will grab your visitors' attention, gain their trust, and guide them easily to the information you want them to find. Without the critical component of design, it is very difficult for a website to get real results for your business or organization.
Posted on
Wednesday, March 11, 2009
by Tim Wall
filed under