Search Engine Marketing Case Study: CMP Corp

The problem

CMP Corp is one of the world’s largest distributors of HVAC and refrigeration parts. Prior to partnering with Element Fusion, CMP’s marketing efforts consisted of SEA (Pay-Per-Click) done internally, which wasn’t returning the traffic they desired as stiff competition forced a premium price per click. CMP desired to be found in the organic results for their keywords and then stay there each month.

The solution

High search traffic on their keywords would lead to great results for the website if we were successful. However, competition for HVAC and refrigeration keywords is stiff and would require SEM over SEO to be competitive.

The results

After seven months of launching the campaign Element Fusion has been able to deliver 71 first place listings and 337 top 10 listings on the major search engines. This has lead CMP to see a dramatic increase in search engine traffic as they have moved from 1,002 visits pre-launch to over 4,800 visits just seven months later. In addition, since the campaign launched, new accounts have gone up 550% and orders have increased 420%. This increase resulted in CMP dropping their pay-per-click campaign.

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“What good is your website if no one can find it? Until we began working with Element Fusion, we had used a ‘shotgun blast’ approach with pay-per-click ads to promote our site online. Justin Boeckman used multiple tools to research what search phrases we should design our site around to maximize online exposure. By using a combination of the SEO content work, pay-per-click ads, and the new site design, half of CMP Corporation’s orders are now received through our site.”

Brad Croy
CMP Corporation