If you're not interested in blogging for your business, you should be. Blogging offers such a great opportunity to share your ideas, establish yourself as an authority in your field, and drive traffic to your website.
Well, hold on a second ... what's this about driving traffic to your website? Here's the thing -- if your blog is a separate entity from your primary website, this won't work. You'll be blogging it up over on a completely separate domain, generating all kinds of phenomenal traffic to a site that's not your primary website. Not good.
But don't just take our word for it. SEOmoz.org, one of the leading authorities on search engine marketing, lists "Host(ing) Your Blog Directly on your Domain" as #2 in their list of 21 Tactics to Increase Blog Traffic. Here's a quote (emphasis mine):
"Hosting your blog on a different domain from your primary site is one
of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings - by keeping the blog on a separate domain, you shoot yourself in the foot."
Ouch. That sounds pretty serious. So why are so many people making this mistake?
It's because most of the free blogging products available like Blogger and Wordpress can't integrate into your primary site.
Hmmm ... so what's the solution?
Well, I just happen to know a suite of web-based content management products that can provide you a complete website with an integrated blog all in one place. That's right, we call them Water, Sky, and Light.
One of the strongest advantages of our CMS software is this powerful integrated blog. With our products, your blog is a part of your site and therefore, all the traffic you receive from your blog activity points right back to your primary domain.
Problem solved! Enjoy.
Posted on
Tuesday, April 24, 2007
by Tim Wall