Element Fusion Internet Development

Personalization of search engines and search engine results is a hot growing topic, and has been for some time. I will attempt to reveal some of the mystery in the three steps below and what this means for your search engine optimization efforts and your websites rankings on the search engines? 

Search Engine Personalization

Google has implemented a new addition to their algorithm that will deliver better results for people using their search engine. This means Google (the monster of all search engines) tailors your search engine results based on your previous searches and the sites you visit regularly.  This feature is only used for people who have an account with Google, so don’t worry Google didn’t install a tracking device on your machine.

Yes, this feature has been available for quite some time with the Google Account, but before the personalized search was an option that needed to be turned on by the user. Google now enables the personalized search for all accounts, new and old alike.

Current Search Engine Optimization Campaign

If your Search Engine Optimization Campaign uses the “Content is King” methodology which refers to optimizing the content, title and meta tags on your site this should require minor modifications on a consistent basis. Of course the new personalization means that you will need to monitor your sites traffic on a monthly basis to track the trends of your visitors and adjusting the content as needed.

Hints for growing your search engine campaign

Practitioners have analyzed the new personalization searches and determined that based on the users search history and user profile searches on the Google search engine could vary as much as 90 percent. Adding a feed, Google gadget, or Add to Google buttons on your pages so users can subscribe to your content will begin to become a necessity as more and more personalized searches are being performed.
 
Contact a Consultant to find out more about our Search Engine Optimization services.