Element Fusion

The biggest question in Search Engine Advertising is “How do I know I am not throwing money into a bottomless pit?” Search Engine Advertising companies offer solutions that will manage and track the effectiveness of your marketing budget to ensure you are maximizing your profits and minimizing your expenses. If you choose to go it alone Google is attempting to relieve at least some of your Search Engine Advertising woes with the introduction of their new Pay-Per-Action software.

Search Engine Advertising Overview

For those of you who are unfamiliar, Search Engine Advertising is the management and monitoring of Pay-Per-Click which are paid directory listings and banner advertising online.  Search Engine Advertising coupled with Search Engine Marketing allows you to have your name in front of potential customers multiple times on one page.

You might be familiar with the term Pay-Per-Click. The most common way people hear about this is in relation to Search Engine Advertising or you might have received spam emails informing you how you can boost your website traffic. The problem with the Pay-Per-Click method is it can become very costly and time consuming to determine which keyword phrases work and which keyword phrases are a waste of valuable time and resources.

Search Engine Advertising Companies

Hiring a Search Engine Advertising Company, such as Element Fusion, can help you in setting up your Search Engine Advertising Campaigns and defining goals/keywords for your website. The benefits of using a using a Search Engine Advertising Company are:

1. They will be able to dedicate the time, energy and resources in determining which keywords are effective and which keywords are simply not generating revenue.
2. Your Search Engine Company will be able to provide you with the latest trends and seasonal information that could be the difference between generating $10,000.00 as opposed to $1,000.00 during your industries crucial marketing times.

Google’s Pay-Per-Action Product

Google’s Pay-Per-Action product is still in the beta phase, it will be even more valuable than a Pay-Per-Click campaign to most self serving companies. The premise behind Pay-Per-Action is your company only pays when an action on your site has been completed. This means no more paying for each person that visits your site.  You can focus solely on paying for each order, account signup or any other action on your site that will be valuable to your organization. Here are a few things to consider when deciding whether Pay-Per-Action is right for your business.

1. You will pay more for your Pay-Per-Action Campaign than you would for your Pay-Per-Click Campaign. This is not necessarily bad news but if you have an effective Pay-Per-Click Campaign you probably want to keep that going along with your Pay-Per-Action Campaign.
2. For now Pay-Per-Action Campaign Ads only display on Google’s Content Network. This means your Ad will not display on every search engine result, only when someone types in a phrase using Google.
3. Don’t take my word for it: To learn more about the Pay-Per-Action Campaign go to Google’s Pay-Per-Action (beta) page and do a little reading.  

Contact a Consultant to find out more about our Search Engine Advertising services.