Search Engine Marketing Case Study
The problem
Dr. Erik Nuveen’s practice faced an issue that many businesses face. Their old website did not reflect the professionalism and expertise of their practice. With growth always in mind and more and more potential clients researching via the web, Dr. Nuveen partnered with Element Fusion to revamp their web presence and increase his businesses exposure via search engines.
The solution
His website was getting some traffic from search engines, but mostly from name recognition. This traffic was great, but there was an opportunity to position the practice for its reputation as well as the outstanding procedures he performs. The cosmetic surgery market in Oklahoma is fairly competitive since there are national directories targeting every market and charging $2,000 per year to be listed on their directory. We determined a Search Engine Marketing Campaign would be the best option for Dr. Nuveen and to monitor monthly progress and make changes accordingly.
The results
Within the first five months Dr. Nuveen has seen a 400% increase in search engine traffic and almost 200% in overall traffic. Not only have we increased their monthly traffic, but also they are listed on the first page for Oklahoma Cosmetic Surgery, Oklahoma Cosmetic Surgeons and Oklahoma Plastic Surgery.