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  • Getting results from your website, part three: the need for do-it-yourself content tools

    This is part three in our series on "Getting results from your website." Other articles in the series include: "part one: the website hub" and "part two: the impact of design." In this article, we're going to discuss the importance of being able to manage the content on your website yourself.

    Dynamic content is happy content

    The content on your website needs to change. It needs to change regularly. "Why?" you ask. Well, if you'll think back to part one of this series (or click here if you'd rather just read it again), you'll remember that your website should be a hub — a hub of information, communication, and archiving. It's impossible to use your website as a hub if your content does not change.

    Plus, there are other reasons that regularly updated content is important.

    It's important for your site visitors

    When people visit your website for the first time, they'll be impressed if the content is fresh. On the other hand, if the most recent news item is two years old and there's information about last year's events, they will start to wonder if your organization has it all together. Perhaps even more importantly, if content isn't fresh, your visitors aren't likely to return. Why would they unless there is new and useful content for them to consume.

    It's important for search engines

    Humans aren't the only ones who love fresh content. Search engines like to see that a site is active and changing as well. It helps the search engine to know that your site might be worth the attention of those who are searching. Regularly updated content like blogs and calendar are very beneficial to your site's search engine ranking.

    Do it yourself or you're not likely to do it at all

    If you have to pay someone every time you make a change to your website, logic tells us that you're going to try and update your site as little as possible. That's why do-it-yourself content tools are so important. By giving you or someone in your organization the ability to update content at any time on your own, these tools encourage you to make changes to your content and to take hold of the benefits discussed above.

    So, if you're looking to get real results from your website, do-it-yourself content tools are a must. If your site is running on one of our products — WaterCMS, SkyCMS or LightCMS — you've already got everything you need to manage your content. If you don't yet have the tools you need, let us know, and we'll be happy to discuss the options with you.

  • Server upgrades scheduled for LightCMS, SkyCMS, WaterCMS and Icebrrg

    Update:  Upgrades went smoothly in just over 10 minutes.  Enjoy!
    Update
    :  The time has changed from 6am CST to 4am due to a scheduling conflict.

    We're always looking for ways to improve our systems and tomorrow morning, we'll be taking another big step forward. We'll be moving LightCMS, SkyCMS, WaterCMS and Icebrrg to brand new and much improved application servers. The new servers should improve all around performance and allow us to continue to meet the growing demand for our products.

    We anticipate similar downtime for this as for our normal product upgrades, which generally last between 5-15 minutes. But, to be safe, we are warning that there is a possibility for some downtime when the server move takes place. The move is scheduled for Wednesday, February 18th, 2009 at 6am 4am Central Standard Time US (GMT -6).

    We apologize for the inconvenience and appreciate your understanding as we continue to improve our systems.

  • What's brewing?

    It's an exciting time for the Element Fusion development team. Right now, there are several major enhancements to our CMS systems that are in development. These are huge improvements and therefore, they require significant development time. So, we wanted to give you just a glimpse at what's on the horizon so you can be as excited as we are about what's brewing.

    Complete billing and account management overhaul

    This is the grand daddy of all upgrades. In fact, it's not just an upgrade, it's a complete rewrite of the entire billing and account management functionality in the CMS system. It's been in development for months and we're still about a month out from having it ready, but let me assure you, the wait will be well worth it.

    I don't want to overstate things, but let's just say ... um ... you're going to love it. We're talking easier management of websites, better billing options, and detailed reporting on charges and invoicing. The feedback we've received from you over the years has guided this development.  We can't wait to show it to you.

    This upgrade is priority number one and will be the next big thing to roll out on the CMS. In a happy coincidence, it will line up perfectly with our appearance at SXSW this year.

    New element, Photo Gallery improvements, and more

    In addition to the monster overhaul described above, we're also working on a few other things simultaneously. These will likely roll out after the billing system, but you can look forward to a brand new element (a secret for now), plus further improvements to the Photo Gallery Element and several other enhancements to our server infrastructure to keep things running smoothly.

  • Three free new designs added to the CMS

    Christmas may be over but at Element Fusion, the gifts just keep on coming. Today, we've loaded three free new designs onto the CMS system. These new design templates are available for any website on any of our CMS products, including WaterCMS, SkyCMS and LightCMS. To access them, simply login to your website and visit My Website --> Designs from the top toolbar.

    You can use these designs as is, or download the source code to use them as a starting point for your own designs. You can also have us customize any one of them through our Design Xpress service. Remember, your end design must be hosted on our CMS platform. Here's a look at these three new designs.

    Nighthawk

    Screenshot of Nighthawk design

    Nighthawk, Ninja Supply

    Screenshot of Nighthawk, Ninja Supply design

    Nighthawk, Zendars

    Screenshot of Nighthaw, Zendars design 

  • Tutorial video: adding text and images

    Chad just added a new tutorial video to our support site on the basics of adding text and images with the text editor. This video is unbranded and can be used by resellers on your own sites. To do so, just visit our CMS Tutorials show on Blip.tv where you'll find this video along with other tutorials that are available. Use the embed code provided by Blip to display on your own site.

    To check out the video yourself, you can visit this article on our website support site.

  • More free website designs added to the CMS

    Boom. Here you go. Another new design. Two color variations. Free for you to use on any site in our CMS system.

    It's called "Veniatium." Find it under My Website --> Designs --> Design Gallery. Apply it to your site. Use it as a part of Design Xpress. Or, download the source code and use it as a starting point for your own design. The choice is yours.

     

  • Admin user interface tweaks

    When we refreshed the editing interface in the content management system last month, the new element menu bars were a big hit. It was nice to update from the intentionally neutral look and feel to something with a little more of a high-end application look. Still there were a few minor tweaks that didn’t make it into the final release that I wanted to get back to.

    Add me

    The first update was to the layout of the Add Element control that sits at the bottom of every element. The original version (somehow I don’t have a screenshot of this) was a bit jumbled layout-wise, lacking proper spacing between the items. I've also added a clear title to the top making it easier to differentiate between "add" and "share".

    Drag me

    The new UI refresh introduced the ability to drag and drop elements between regions on the page. Our rockstar programmers knocked this out quick and just a little CSS made it all come together. But the active area of the control bar menu and the drag-able area conflicted, making things a bit confusing. The solution turned out to be pretty easy. I slimmed up the active area of the menu link to be just a bit wider than the text label. This left the rest of the bar available for dragging, making the operation easier to perform. The addition of the infrequently used CSS cursor property gives the user feedback that the item is drag-able by changing from the standard cursor to the system move cursor.

    Menu and drag active areas
    Here the active area of the menu and drag-able bar are clearly separate.

    Make it pop

    The biggest issue was that the newly-dark control bars got a little lost when displayed on design templates that had dark or black backgrounds. There was a sight grey gradient from top to bottom that at least popped them off the background, but it still wasn’t as good as it could be — especially as in the example below in which the background color uses precisely the same grey value as the control bar highlight.

    The solution was to add a bit of a rim around the controls so that they had the proper definition no matter which background they appeared on. So, I added a very subtle grey (matching the highlight) border around the bottom and sides of the graphic. The 3D effect is much like a rim light that slightly illuminates the edge opposite the light source and actually improves the overall dimensional look. But adding just the grey border wasn’t enough. On light backgrounds it made the edges fuzzy and it still would disappear when displayed on a similar grey. The next step was to add a second border outside of the grey — this one black ?? to create more contrast with the background. The end result is much more effective. The control bars now look great on grey, black and most any other color. And what is best about the solution is the subtle, deep greys are nearly invisible on white so the original look remains intact. Take a look at a before and after comparison below:

    compare old and new control bars
    The old menus are on the left, and the new on the right.

    How’d you do that?

    Of course, this is the web, so even this innocuous little change was a bit tougher than I expected. The original solution used five small PNG images, some extra mark-up, and CSS to to create transparent, rounded-corner, bars. The new look required another element in the mark-up and one more image to complete the effect. The solution is interesting enough that I’d like to write about the specific technique in my next post. It builds upon the popular Sliding Doors technique which doesn’t work with true transparency. Look for that in the coming days.

  • SXSW 2008: Day 4

    Day 4 of SXSW was primarily a travel day as we made our way back north to Oklahoma City. But before we left town, we did have time for a couple of morning sessions:

    Content Management System Roundup
    This panel featured evangelists of several popular content management systems.  This is the key - they were evangelists and not representatives of the organizations so they could be open about their impressions. Each panelist discussed the good and bad of their favorite CMS systems. It was a great way to learn more about the ways that they differ and the features for which the public is clamoring.

    How to Rawk After SXSW: Staying Inspired
    This consisted of both SXSW verterans and rookies who shared their strategies for taking the information and inspiration gained at the conference back home to their lives and work. There was lots of great information about taking the overwhelming knowledge, amazing inspiration, and raw energy back to work. Attending SXSW is a special experience and it's our job to take what we've learned back to those who didn't get to go.

    Since Day 4 was short, this is a good place to share some of my favorite links from the conference:

    • BrightSpot Information Design
      Live visual notes that accompanied the opening keynote.
    • BrightQube
      Beautiful web UI for browsing stock photography
    • Vidoop
      These guys are based just up the road from us in Tulsa. They say their product is the end of passwords. I think I believe it.
    • Bitstrips
      A fun website that lets anyone create and share comic strips - no artistic skill needed.
    • Opera Dragonfly
      Opera was all over the conference teasing this new product with a Spinal Tap-style metal motif. My guess is that it's a developer tool/debugger similar to Firefox's Firebug extension.
    • Blurb
      Blurb showed off an online tool for making beautiful books - especially for photographers. Real books. Remember those?
    • SocialThing!
      SocialThing! is a new social aggregation tool that takes similar tools like FriendFeed a step further by allowing you to follow anyone with an RSS feed - even users who don't use SocialThing!
    • Flickr tag: SXSWi
      Public photos from the conference via Flickr.
    • 2008 SXSW Web Awards Winners
      Be sure to take a look at the best of the best. There are lots of great websites here.
  • Free Halloween Design for Water, Sky or Light CMS

    In a bit of pre-Halloween fun I've created a quick design template set with a spooky edge.  This design is free to download and can be easily applied to any website powered by the Water, Sky or Light CMS. It works especially well if you've yet to get a custom design and are still using our stock design templates. With just a few clicks you can completely make-over your website for the holiday.

    To add this design to your website download the attached zip file, login to your website, choose Designs from the My Website menu onthe toolbar, and follow the on screen instructions to upload yourdesign.  That's it! You're done.

    Have a happy and safe Halloween!

    Download Halloween07.zip (33KB Zip file)